Branding for GUNK revolved around creating a brand identity that was "cool" and sleek, taking after sportswear logos. The tagline and product description are paired with the logo on packaging to help buyers quickly identify what a product is.

From personal experience and group research, I found that most skin and hair care product marketing is confusing for a newcomer due to the density of information. Additionally, the plain and sterile packaging may come off as discomforting for shoppers. GUNK focuses on straight forward explanations of products, while including information as the shopper navigates the package.